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Marketing Analytics
This is an introductory text for students interested in learning Marketing analytics.
Marketing Analytics
Oer Marketing Analytics
Introduction to Marketing Analytics in Excel
Chapter 1
Importing Marketing Data in Excel
Sorting and Filtering Marketing Data with Excel Tables
Applying the Analysis Toolpak to find descriptive statistics related to Price.
Price distribution visualization with Histograms
Laboratory Exercise
Chapter 2
Data Types in Excel
Modifying Data with Power Query
Querying Data with Pivot Tables
Visualizing data with Pivot Charts
Laboratory
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