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It’s About Them: What Is an Open Textbook?

It’s About Them
What Is an Open Textbook?
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table of contents
  1. Cover
  2. Title Page
  3. Copyright
  4. Table Of Contents
  5. Preface
  6. What Is an Open Textbook?
  7. Chapter 1: Why Public Speaking Matters Today
    1. 1.1 Public Speaking in the Twenty-First Century
    2. 1.2 Why Is Public Speaking Important?
    3. 1.3 The Process of Public Speaking
  8. Chapter 2: Building Confidence
    1. 2.1 What is Communication Apprehension?
    2. 2.2 Classifying PSA
    3. 2.3 Learning Confidence
  9. Chapter 3: Audience Analysis
    1. 3.1 What Is Audience Analysis? Why Conduct It?
    2. 3.2 Why Conduct an Audience Analysis?
    3. 3.3 Three Types of Audience Analysis
    4. 3.4 Conducting Audience Analysis
    5. 3.5 Using Your Audience Analysis
  10. Chapter 4: The Importance of Listening
    1. 4.1 Importance of Listening
    2. 4.2 Listening vs. Hearing
    3. 4.3 Listening Styles
    4. 4.4 Why Listening Is Difficult
    5. 4.5 Stages of Listening
    6. 4.6 Listening Critically
  11. Chapter 5: Ethics
    1. 5.1 The Ethics Pyramid
    2. 5.2 Ethics in Public Speaking
    3. 5.3 Free Speech
    4. 5.4 Mass Communication and Ethics
  12. Chapter 6: Researching Your Speech
    1. 6.1 Beginning the Research Process
    2. 6.2 What Is Research?
    3. 6.3 Developing a Research Strategy
    4. 6.4 Citing Sources
  13. Chapter 7: Supporting Ideas and Building Arguments
    1. 7.1 Crafting Supporting Ideas
    2. 7.2 Using Research as Support
    3. 7.3 Exploring Types of Support
    4. 7.4 Using Support and Creating Arguments
  14. Chapter 8: Organizing and Outlining
    1. 8.1 Why is Organizing and Outlining Important
    2. 8.2 The Topic, General Purpose, Specific Purpose, and Thesis
    3. 8.3 Organizational Patterns of Arrangement for Informative Speeches
    4. 8.4 Outlining Your Speech
  15. Chapter 9: Delivery
    1. 9.1 The Importance of Delivery
    2. 9.2 Methods of Speech Delivery
    3. 9.3 Preparing for Your Delivery
    4. 9.4 Practicing Your Delivery
    5. 9.5 What to Do When Delivering Your Speech
  16. Chapter 10: Introductions and Conclusions
    1. 10.1 Introductions
    2. 10.2 Conclusions
  17. Chapter 11: Language
    1. 11.1 What Language Is and Does
    2. 11.2 Standards for Language in Public
    3. 11.3 Using Effective Language in Public Speaking
  18. Chapter 12: Presentation Aids
    1. 12.1 What Are Presentation Aids?
    2. 12.2 Functions of Presentation Aids
    3. 12.3 Types of Presentation Aids
    4. 12.4 Using Presentation Slides
    5. 12.5 Low-Tech Presentation Aids
  19. Chapter 13 Informative Speaking
    1. 13.1 What is an Informative Speech?
    2. 13.2 Types of Informative Speeches
    3. 13.3 Guidelines for Informative Speech Topic Selection and Preparation
    4. 13.4 Sample Informative Speeches and Speech Outlines
  20. Chapter 14: Persuasive Speaking
    1. 14.1 Why Persuade?
    2. 14.2 A Definition of Persuasion
    3. 14.3 Why is Persuasion Hard?
    4. 14.4 Traditional Views of Persuasion
    5. 14.5 Constructing a Persuasive Speech
    6. 14.6 Sample Persuasive Speech Outlines
  21. Chapter 15: Special Occasion Speaking
    1. 15.1 Understanding Special Occasion Speaking
    2. 15.2 Types of Special Occasion Speeches
    3. 15.3 Special Occasion Language
    4. 15.4 Special Occasion Delivery
    5. 15.5 Sample Special Occasion Speech Outline
  22. Chapter 16: Online Public Speaking
    1. 16.1 Online Public Speaking
  23. About the Contributors
  24. Adaptations
  25. Glossary
  26. Appendix A: Checklist for Accessibility

2

What Is an Open Textbook?

An open textbook is like a commercial textbook, except: (1) it is publicly available online free of charge (and at low-cost in print), and (2) it has an open license that allows others to reuse it, download and revise it, and redistribute it. This book has a Creative Commons Attribution license, which allows reuse, revision, and redistribution so long as the original creator is attributed.

In addition to saving students money, an open textbook can be revised to be better contextualized to one’s own teaching. In a recent study of undergraduate students in an introductory level physics course, students reported that the thing they most appreciated about the open textbook used in that course was that it was customized to fit the course, followed very closely by the fact that it was free of cost (Hendricks, Reinsberg, and Rieger 2017). For example, in an open textbook one may add in examples more relevant to one’s own context or the topic of a course, or embedded slides, videos, or other resources.

A number of commercial publishers offer relatively inexpensive digital textbooks (whether on their own or available through an access code that students must pay to purchase), but these may have certain limitations and other issues:

  • Access for students is often limited to a short period of time;
  • Students cannot buy used copies from others, nor sell their own copies to others, to save money;
  • Depending on the platform, there may be limits to how students can interact with and take notes on the books (and they may not be able to export their notes outside the book, so lose access to those as well when they lose access to the book).

None of these is the case with open textbooks like It’s About Them: Public Speaking in the 21st Century. Students can download any book in this series and keep it for as long as they wish. They can interact with it in multiple formats: on the web; as editable word processing formats; offline as PDF, EPUB; as a physical print book, and more.

Each book can be read online, and is also downloadable in multiple formats, from their respective book home pages (e.g., It’s About Them: Public Speaking in the 21st Century). The multiple editable formats allow instructors to adapt the books as needed to fit their contexts. Another way to create adaptations is to involve students in contributing to open textbooks. Students may add new sections to an adapted book, link to other resources, create discussion questions or quiz questions, and more. Please see Rebus Community’s A Guide to Making Open Textbooks with Students for more information and ideas.

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It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted
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