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table of contents
Chapter 3: Audience Analysis
Learning Objectives
- Recognize the importance of audience-centered speech.
- Know how to adapt your speech to your audience.
- Learn how to gather and use demographic, psychographic, and situational information.
- Learn to use effective tools for gathering audience information.
- Use your audience analysis to prepare a speech and to alter your speech while speaking.
Key Terms
- Ageism
- Audience Analysis
- Captive Audience
- Chronocentrism
- Credibility
- Demographic Analysis
- Demographic Information
- Diversity
- Elitism
- Ethnocentrism
- Ethos
- Focus Group
- Frame of Reference
- Idiom
- Interview
- Psychographic Analysis
- Psychographic Information
- Racism
- Sexism
- Situational Analysis
- Socioeconomic Status
- Stereotyping
- Survey
- Voluntary Audience
Annotate
Presenting and Public Speaking