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It’s About Them: Chapter 14: Persuasive Speaking

It’s About Them
Chapter 14: Persuasive Speaking
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table of contents
  1. Cover
  2. Title Page
  3. Copyright
  4. Table Of Contents
  5. Preface
  6. What Is an Open Textbook?
  7. Chapter 1: Why Public Speaking Matters Today
    1. 1.1 Public Speaking in the Twenty-First Century
    2. 1.2 Why Is Public Speaking Important?
    3. 1.3 The Process of Public Speaking
  8. Chapter 2: Building Confidence
    1. 2.1 What is Communication Apprehension?
    2. 2.2 Classifying PSA
    3. 2.3 Learning Confidence
  9. Chapter 3: Audience Analysis
    1. 3.1 What Is Audience Analysis? Why Conduct It?
    2. 3.2 Why Conduct an Audience Analysis?
    3. 3.3 Three Types of Audience Analysis
    4. 3.4 Conducting Audience Analysis
    5. 3.5 Using Your Audience Analysis
  10. Chapter 4: The Importance of Listening
    1. 4.1 Importance of Listening
    2. 4.2 Listening vs. Hearing
    3. 4.3 Listening Styles
    4. 4.4 Why Listening Is Difficult
    5. 4.5 Stages of Listening
    6. 4.6 Listening Critically
  11. Chapter 5: Ethics
    1. 5.1 The Ethics Pyramid
    2. 5.2 Ethics in Public Speaking
    3. 5.3 Free Speech
    4. 5.4 Mass Communication and Ethics
  12. Chapter 6: Researching Your Speech
    1. 6.1 Beginning the Research Process
    2. 6.2 What Is Research?
    3. 6.3 Developing a Research Strategy
    4. 6.4 Citing Sources
  13. Chapter 7: Supporting Ideas and Building Arguments
    1. 7.1 Crafting Supporting Ideas
    2. 7.2 Using Research as Support
    3. 7.3 Exploring Types of Support
    4. 7.4 Using Support and Creating Arguments
  14. Chapter 8: Organizing and Outlining
    1. 8.1 Why is Organizing and Outlining Important
    2. 8.2 The Topic, General Purpose, Specific Purpose, and Thesis
    3. 8.3 Organizational Patterns of Arrangement for Informative Speeches
    4. 8.4 Outlining Your Speech
  15. Chapter 9: Delivery
    1. 9.1 The Importance of Delivery
    2. 9.2 Methods of Speech Delivery
    3. 9.3 Preparing for Your Delivery
    4. 9.4 Practicing Your Delivery
    5. 9.5 What to Do When Delivering Your Speech
  16. Chapter 10: Introductions and Conclusions
    1. 10.1 Introductions
    2. 10.2 Conclusions
  17. Chapter 11: Language
    1. 11.1 What Language Is and Does
    2. 11.2 Standards for Language in Public
    3. 11.3 Using Effective Language in Public Speaking
  18. Chapter 12: Presentation Aids
    1. 12.1 What Are Presentation Aids?
    2. 12.2 Functions of Presentation Aids
    3. 12.3 Types of Presentation Aids
    4. 12.4 Using Presentation Slides
    5. 12.5 Low-Tech Presentation Aids
  19. Chapter 13 Informative Speaking
    1. 13.1 What is an Informative Speech?
    2. 13.2 Types of Informative Speeches
    3. 13.3 Guidelines for Informative Speech Topic Selection and Preparation
    4. 13.4 Sample Informative Speeches and Speech Outlines
  20. Chapter 14: Persuasive Speaking
    1. 14.1 Why Persuade?
    2. 14.2 A Definition of Persuasion
    3. 14.3 Why is Persuasion Hard?
    4. 14.4 Traditional Views of Persuasion
    5. 14.5 Constructing a Persuasive Speech
    6. 14.6 Sample Persuasive Speech Outlines
  21. Chapter 15: Special Occasion Speaking
    1. 15.1 Understanding Special Occasion Speaking
    2. 15.2 Types of Special Occasion Speeches
    3. 15.3 Special Occasion Language
    4. 15.4 Special Occasion Delivery
    5. 15.5 Sample Special Occasion Speech Outline
  22. Chapter 16: Online Public Speaking
    1. 16.1 Online Public Speaking
  23. About the Contributors
  24. Adaptations
  25. Glossary
  26. Appendix A: Checklist for Accessibility

Chapter 14: Persuasive Speaking

Learning Objectives

  • Define persuasion.
  • Define ethos, logos, and pathos.
  • Explain the barriers to persuading an audience.
  • Construct a clear, reasonable proposition for a short classroom speech.
  • Compose an outline for a well-supported persuasive speech using an appropriate organizational pattern such as Monroe’s Motivated Sequence.
  • Analyze the audience to determine appropriate emotional and personal appeals.

Key Terms

  • Cognitive Dissonance
  • Ethos
  • Logos
  • Mental Dialogue
  • Monroe’s Motivated Sequence
  • Pathos
  • Persuasion
  • Proposition
  • Selective Exposure
  • Target Audience
  • Two-Tailed Arguments

Annotate

Next chapter
14.1 Why Persuade?
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Presenting and Public Speaking
It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted
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