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BSS1: The Individual and His / Her World: Social Influence

BSS1: The Individual and His / Her World
Social Influence
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table of contents
  1. INTRODUCTION TO SOCIOLOGY
    1. What Is Sociology?
    2. The History of Sociology
    3. Theoretical Perspectives in Sociology
    4. Why Study Sociology?
  2. SOCIOLOGICAL RESEARCH
    1. Approaches to Sociological Research
    2. Research Methods
    3. Ethical Concerns
  3. SOCIETY AND SOCIAL INTERACTION
    1. Types of Societies
    2. Social Construction of Reality
  4. CULTURE
    1. What Is Culture?
    2. Elements of Culture
    3. Pop Culture, Subculture, and Cultural Change
    4. The Paradoxes of Culture
    5. Ethnocentrism and Cultural Relativism
    6. Theoretical Perspectives on Culture
  5. SOCIALIZATION
    1. Introduction To Socialization
    2. Agents of Socialization
    3. Socialization Across the Life Course
    4. Theories of Self-Development
    5. Why Socialization Matters
  6. GROUPS AND ORGANIZATION
    1. Group Size and Structure
    2. Types of Groups
  7. RACE AND ETHNICITY
    1. Racial, Ethnic, and Minority Groups
    2. Race And Ethnicity In The United States
    3. Theoretical Perspectives on Race and Ethnicity
    4. Prejudice, Discrimination, and Racism
  8. GENDER
    1. Gender
    2. Gender Enculturation Agents
    3. Gender Identity
    4. Stereotypes and Gender Roles
    5. Sex and Gender
    6. Sex and Sexuality
  9. RELIGION
    1. Introduction To Religion
    2. Sociological Approach To Religion
    3. World Religions
    4. Religion In The United States
  10. SOCIAL STRATIFICATION
    1. Introduction To Stratification
    2. What Is Social Stratification
    3. Social Stratification And Mobility In The United States
    4. Global Stratification And Inequality
    5. Theoretical Perspectives On Social Stratification
  11. MARRIAGE AND FAMILY
    1. What Is Marriage? What Is a Family?
    2. Variations in Family Life
    3. Challenges Families Face
  12. MEDIA
    1. Social media’s growing impact on our lives
    2. Global Implications of Media and Technology
    3. Technology Today
    4. Theoretical Perspectives on Media and Technology
    5. Media and Technology in Society
  13. INTRODUCTION TO THE SOCIAL SCIENCES
    1. Cases That Drove Research In The Social Sciences
    2. What Is Social Psychology?
    3. Social Influence
    4. Cultural Norms
  14. SOCIAL COGNITION
    1. Automatic vs. Controlled Cognition
    2. Cognitive Heuristics
    3. Counterfactual Thinking
    4. Overconfidence Bias
    5. Importance of Cognitive Biases in Everyday Life
  15. SOCIAL AFFECT
    1. Universal Emotions
    2. Cultural and Gender Differences in Emotional Responses
    3. Moods
    4. Misattributing Arousal
  16. SOCIAL PERCEPTION
    1. Impression Formation
    2. Nonverbal Behavior
    3. Implicit Personality Theory
    4. Attribution Theory
    5. Individual And Cultural Differences In Person Perception
  17. SELF & SOCIETY
    1. Self Concept
    2. Self Esteem
    3. Social Self
  18. CONFORMING
    1. Varieties of Conformity
    2. Obedience To Authority
    3. Person, Gender, & Cultural Differences In Conformity

The Social Situation Creates Powerful Social Influence

When people are asked to indicate the things that they value the most, they usually mention their social situation—that is, their relationships with other people (Baumeister & Leary, 1995; Fiske & Haslam, 1996). When we work together on a class project, volunteer at a homeless shelter, or serve on a jury in a courtroom trial, we count on others to work with us to get the job done. We develop social bonds with those people, and we expect that they will come through to help us meet our goals. The importance of others shows up in every aspect of our lives—other people teach us what we should and shouldn’t do, what we should and shouldn’t think, and even what we should and shouldn’t like and dislike.

In addition to the people with whom we are currently interacting, we are influenced by people who are not physically present but who are nevertheless part of our thoughts and feelings. Imagine that you are driving home on a deserted country road late at night. No cars are visible in any direction, and you can see for miles. You come to a stop sign. What do you do? Most likely, you stop at the sign, or at least slow down. You do so because the behavior has been internalized: Even though no one is there to watch you, others are still influencing you—you’ve

learned about the rules and laws of society, what’s right and what’s wrong, and you tend to obey them. We carry our own personal social situations—our experiences with our parents, teachers, leaders, authorities, and friends—around with us every day.

An important principle of social psychology, one that will be with us throughout this book, is that although individuals’ characteristics do matter, the social situation is often a stronger determinant of behavior than is personality. When social psychologists analyze an event such as a cult suicide, they are likely to focus more on the characteristics of the situation (e.g., the strong leader and the group pressure provided by the other group members) than on the characteristics of the cult members themselves. As an example, we will see that even ordinary people who are neither bad nor evil in any way can nevertheless be placed in situations in which an authority figure is able to lead them to engage in evil behaviors, such as applying potentially lethal levels of electrical shock (Milgram, 1974).

In addition to discovering the remarkable extent to which our behavior is influenced by our social situation, social psychologists have discovered that we often do not recognize how important the social situation is in determining behavior. We often wrongly think that we and others act entirely on our own accord, without any external influences. It is tempting to assume that the people who commit extreme acts, such as terrorists or members of suicide cults, are unusual or extreme people. And yet much research suggests that these behaviors are caused more by the social situation than they are by the characteristics of the individuals and that it is wrong to focus so strongly on explanations of individuals’ characteristics (Gilbert & Malone, 1995).

There is perhaps no clearer example of the powerful influence of the social situation than that found in research showing the enormous role that others play in our physical and mental health. Social support refers to the comfort that we receive from the people around us—for instance, our family, friends, classmates, and coworkers (Diener, Suh, Lucas, & Smith, 1999; Diener, Tamir, & Scollon, 2006).

Social Psychology in the Public Interest

How the Social Situation Influences Our Mental and Physical Health

In comparison with those who do not feel that they have a network of others they can rely on, people who feel that they have adequate social support report being happier and have also been found to have fewer psychological problems, including eating disorders and mental illness (Diener, Suh, Lucas, & Smith, 1999; Diener, Tamir, & Scollon, 2006).

People with social support are less depressed overall, recover faster from negative events, and are less likely to commit suicide (Au, Lau, & Lee, 2009; Bertera, 2007; Compton, Thompson, & Kaslow, 2005; Skärsäter, Langius, Ågren, Häagström, & Dencker, 2005). Married people report being happier than unmarried people (Pew, 2006), and overall, a happy marriage is an excellent form of social support. One of the goals of effective psychotherapy is to help people generate better social support networks because such relationships have such a positive effect on mental health.

In addition to having better mental health, people who have adequate social support are more physically healthy. They have fewer diseases (such as tuberculosis, heart attacks, and cancer), live longer, have lower blood pressure, and have fewer deaths at all ages (Cohen & Wills, 1985; Stroebe & Stroebe, 1996). Sports psychologists have even found that individuals with higher levels of social support are less likely to be injured playing sports and recover more quickly from injuries they do receive (Hardy, Richman, & Rosenfeld, 1991). These differences appear to be due to the positive effects of social support upon physiological functioning, including the immune system.

The opposite of social support is the feeling of being excluded or ostracized. Feeling that others are excluding us is painful, and the pain of rejection may linger even longer than physical pain. People who were asked to recall an event that caused them social pain (e.g., betrayal by a person very close to them) rated the pain as more intense than they rated their memories of intense physical pain (Chen, Williams, Fitness, & Newton, 2008). When people are threatened with social exclusion, they subsequently express greater interest in making new friends, increase their desire to work cooperatively with others, form more positive first impressions of new potential interaction partners, and even become more able to discriminate between real smiles and fake smiles (Bernstein, Young, Brown, Sacco, & Claypool, 2008; Maner, DeWall, Baumeister, & Schaller, 2007).

Because connecting with others is such an important part of human experience, we may sometimes withhold affiliation from or ostracize other people in order to attempt to force them to conform to our wishes. When individuals of the Amish religion violate the rulings of an elder, they are placed under a Meidung. During this time, and until they make amends, they are not spoken to by community members. And people frequently use the “silent treatment” to express their disapproval of a friend’s or partner’s behavior. The pain of ostracism is particularly strong in adolescents (Sebastian, Viding, Williams, & Blakemore, 2010).

The use of ostracism has also been observed in parents and children, and even in Internet games and chat rooms (Williams, Cheung, & Choi, 2000). The silent treatment and other forms of ostracism are popular because they work. Withholding social communication and interaction is a powerful weapon for punishing individuals and forcing them to change their behaviors. Individuals who are ostracized report feeling alone, frustrated, sad, and unworthy and having lower self-esteem (Bastian & Haslam, 2010).

Taken together, then, social psychological research results suggest that one of the most important things you can do for yourself is to develop a stable support network. Reaching out to other people benefits those who become your friends (because you are in their support network) and has substantial benefits for you.

References

Au, A., Lau, S., & Lee, M. (2009). Suicide ideation and depression: The moderation effects of family cohesion and social self-concept. Adolescence, 44(176), 851–868. Retrieved from Academic Search Premier Database.

Bastian, B., & Haslam, N. (2010). Excluded from humanity: The dehumanizing effects of social ostracism. Journal of Experimental Social Psychology, 46(1), 107–113.

Baumeister, R., & Leary, M. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117, 497–529.

Bernstein, M. J., Young, S. G., Brown, C. M., Sacco, D. F., & Claypool, H. M. (2008). Adaptive responses to social exclusion: Social rejection improves detection of real and fake smiles. Psychological Science, 19(10), 981–983.

Chen, Z., Williams, K. D., Fitness, J., & Newton, N. C. (2008). When hurt will not heal: Exploring the capacity to relive social and physical pain. Psychological Science, 19(8), 789–795.

Cohen, S., & Wills, T. (1985). Stress, social support, and the buffering hypothesis. Psychological Bulletin, 98, 310–357.

Compton, M., Thompson, N., & Kaslow, N. (2005). Social environment factors associated with suicide attempt among low-income African Americans: The protective role of family relationships and social support. Social Psychiatry & Psychiatric Epidemiology, 40(3), 175–185. doi:10.1007/s00127-005-0865-6.

Diener, E., Suh, E. M., Lucas, R. E., & Smith, H. L. (1999). Subjective well-being: Three decades of progress. Psychological Bulletin, 125(2), 276–302.

Diener, E., Tamir, M., & Scollon, C. N. (2006). Happiness, life satisfaction, and fulfillment: The social psychology of subjective well-being. In P. A. M. Van Lange (Ed.), Bridging social psychology: Benefits of transdisciplinary approaches. Mahwah, NJ: Lawrence Erlbaum Associates.

Gilbert, D., & Malone, P. (1995). The correspondence bias. Psychological Review, 117, 21–38.

Hardy, C. J., Richman, J. M., & Rosenfeld, L. B. (1991). The role of social support in the life stress/injury relationship. The Sports Psychologist, 5, 128–139.

Maner, J. K., DeWall, C. N., Baumeister, R. F., & Schaller, M. (2007). Does social exclusion motivate interpersonal reconnection? Resolving the “porcupine problem.” Journal of Personality and Social Psychology, 92(1), 42–55.

Milgram, S. (1974). Obedience to authority: An experimental view. New York, NY: Harper & Row.

Pew Research Center. (2006, February 13). Are we happy yet? Retrieved from http://pewresearch.org/pubs/301/ are-we-happy-yet

Sebastian, C., Viding, E., Williams, K. D., & Blakemore, S.-J. (2010). Social brain development and the affective consequences of ostracism in adolescence. Brain and Cognition, 72(1), 134–145.

Skärsäter, I., Langius, A., Ågren, H., Häggström, L., & Dencker, K. (2005). Sense of coherence and social support in relation to recovery in first-episode patients with major depression: A one-year prospective study. International Journal of Mental Health Nursing, 14(4), 258–264. doi:10.1111/j.1440-0979.2005.00390

Stroebe, W., & Stroebe, M. (1996). The social psychology of social support. In E. T. Higgins & A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles (pp. 597–621). New York, NY: Guilford Press.

Williams, K. D., Cheung, C. K. T., & Choi, W. (2000). Cyberostracism: Effects of being ignored over the Internet. Journal of Personality & Social Psychology, 79(5), 748–762.

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