Maxtra, Cash Handling Solutions Inc (Case Study)

A significant hurdle for small businesses in the Bronx is their lack of technology for processing payments. That is, most of the businesses in the borough still handle their operations using cash only. Davidson, a local organization engaged in small business development for the Bronx, highlights this as a barrier.

Since 2013, through the Maxtra, company, entrepreneur Foad Muthana has been capitalizing on this situation by providing Automated Teller Machines (ATMs) to provide cash to those serviced by small businesses in the Bronx. The owners had to evaluate what would be the best decision for the survival/well-being of the company.

This case study was written for a corporate management course, it can be used as an assignment, or a comprehensive review. It is a short complex case that integrates many of the analytical tools taught in a principles (fundamentals) of corporate finance course.