Press Releases |
by Dr. Dino Sossi
In this class exercise, students were asked to create press releases on behalf of various companies that are releasing a new product or service.
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Amazon Announces the “Amazon Kindle”
by Jennifer Claxton
Amazon Announces the “Amazon Kindle”
Release Date: October 1, 2007
AMAZON.COM
November, 2007
“One of the most revolutionary devices to come along in the world of reading”
Seattle, Washington, November, 2007 – Amazon.com presents the “Amazon Kindle”. Today marks the announcement of the “Amazon Kindle”. Reading has become much more accessible and compact with the addition of the Amazon Kindle. The arrival of the Kindle allows users to download books, magazines, and newspapers to the portable E-Reader for offline viewing. Featuring a paper-like centered design and a Kindle store with over 88,000 titles to purchase and download. The product will be available for the price of $399 on November 19th, 2007.
“We wanted to go beyond the physical book. Kindle is wireless, so whether you’re lying in bed or riding a train, you can think of a book, and have it in less than 60 seconds.” said Jeff Bezos, Amazon CEO.
Best-selling books will be available on the Kindle for $10.99, while also giving users to preview the first chapter for free. Classic books will be made available for the low price of $2.99 with other classics being offered to download for free. If additional storage is needed, more upgradable memory capacity is offered through the SD slot. The Kindle offers exceptional battery life that allows a couple days in between the device being charged.
Key Features:
-Six-inch (diagonal) four-level grayscale E-Ink display
-250 MB of internal storage
-Holds approximately 200 non-illustrated titles
-Speaker/headphone jack for audio files
About Amazon.com
Founded in the Year 1994, Amazon (“AMZN”) is one of the worldwide leaders in E-Commerce and artificial intelligence.
Media Contact:
Jennifer Claxton
Public Relations Manager
jenniferclaxtonPRamazon@gmail.com
555-555-5555
For more information on the Product: Amazon.com/Kindle
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Press It On, Peel It Off
by Manuel Gonzalez
News Release Contact: Manuel Gonzalez
For immediate release Media Liaison
888-888-8888
Press It On, Peel It Off
MAPLEWOOD, Minnesota - 3M Company (originally known as Minnesota Mining and Manufacturing Company) will launch its new Post-It Notes product. It is strong enough to bind papers to a surface, but allows the paper to be removed from the surface without tearing the paper. This allows it to be conveniently used to post colorful notes around the office and home.
"Stick n' Peel” notes are distinctive canary yellow pieces of small paper in standard sizes as well as eight-½ by 11-inch format that will stick to any surface, including paper. The adhesive can also be reused repeatedly. Denver, Colorado; Tampa, Florida; Tulsa, Oklahoma; and Richmond, Virginia will be the first four cities to have the "Stick n' Peel” starting Monday, October 3rd.
Spencer Silver, a researcher at 3M company, added more of the polymerized molecule's chemical reactant while making a powerful adhesive for the airline industry. The result was, in his words, "quite astonishing. Instead of dissolving, the small particles that were produced dispersed in solvents." Silver was intrigued by this new reaction and decided to experiment further. His experiments resulted in what Silver called a "high 'tack', but low 'peel'" adhesive that was also reusable.
Arthur Fry, a product developer at 3M, needed a way to mark pages in his hymn book without having bookmarks fall out. He was a church choir member at St. Paul's North Presbyterian Church. Fry received a sample of Silver’s adhesive to create a sticky bookmark for his hymn book. After trying it out, Fry noticed that the glue left some residue on the book's pages, but otherwise solved his problem. Fry experimented until he developed a way of making the adhesive less sticky on the pages. Fry realized he had a real-world use for Silver's adhesive invention.
Launching the "Stick n' Peel" will be highly beneficial for other organizations and students as it will enable them to mark pages in books and write little notes. The product will revolutionize the office supplies industry. 3M company is developing future similar products that will facilitate the life of any worker or student.
For more information about Stick N' Peel or other office products, please contact Media Hotline at 888-888-8888 or visit the website at www.3m.com.
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CEO Jeff Bezos Announces the New Kindle Fire
by Raquel Gonzalez
For Immediate Release
October 1, 2022
CEO Jeff Bezos announces the New Kindle Fire
Silicon Valley, CA— October 1, 2022 — Today at Amazon Headquarters, CEO Jeff Bezos announced the new Kindle Fire! It is the fourth upgraded version of the highly successful line of Kindle devices.
The new Kindle Fire surpasses the other versions of Kindle with more high-performing technology to use as a tablet utilizing the Android operating system. The Kindle is not only for books, but also for gaming, music, magazines, newspaper articles, blogs & so much more.
The Kindle Fire will enhance the reader’s experience with a color touch screen, a larger 7” in screen, 8 GB of memory, and approximately 8 hours of battery life.
The Kindle Fire will be available right before the start of the Christmas holidays in time for your shopping experience at an affordable price at any retailer that sells electronic products. Get one for the whole family including your grandmother and little niece or nephew.
For more information, press only:
RAQUEL GONZALEZ
(888) 888-8888
press@kindlefire.com
For more information on the Kindle Product:
Amazon.com: Fire Tablets: Amazon Devices & Accessories
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3M Company Launches Adhesive and Detachable Paper Post-It Notes
by Lee-Ann T. Graham
FOR IMMEDIATE RELEASE
10/01/2022
3M Company Launches Adhesive and Detachable Paper Post-It Notes
Post-It Notes by 3M Company have a thin strip of repositionable adhesive on the back of its paper allowing it to be reused several times.
St. Paul, Minnesota, Oct. 1, 2022—3M Company today announces the launch of Post-It Notes, re-adherent small pieces of paper to add notes and reminders to work surfaces and completed projects. Post-It Notes are available nationwide in all department stores and online at www.Post-It.com
Post-It Notes are convenient and reusable note pads ideal for office notes, workspace reminders, and at home task lists. The non-damaging glue adhesive is strong enough to adhere this paper to surfaces repeatedly leaving no residue. Post-It Notes are also available electronically on Windows software programming allowing computer users to post an electronic version of the Post-it Note on their computer desktop.
The adhesive and pads were developed in the 3M laboratory. Post-It Notes function as office and home products. Although the concept seems simple, according to Anthony Rubino, Jr., author of Why Didn’t I Think of That?: 101 Inventions That Changed the World by Hardly Trying, Post-it Notes will become a constant presence in homes, workplaces, and just about any setting where temporary notes, comments, or reminders need to be posted. Post-It Notes have also been featured on the Oprah Winfrey Show.
In addition to Post-It Notes, which are available for immediate purchase in store, visit www.Post-It.com to view all additional Post-It Brand products. For more information, please direct any media inquiries to Lee-Ann T. Graham, at L.Graham@3Mcompany.com. 3M Company believes science helps create a brighter world for everyone by unlocking the power of people, ideas, and science, to reimagine what is possible.
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The Amazon Kindle Has Arrived
by Danielle Hance
The Amazon Kindle Has Arrived
Introducing the new paper less, 10.3-ounce revolutionary hand-held device
September 30, 2022 at 10:30AM EST
No cellular monthly commitments
No wifi or hotspots required
No PC required
Reads like paper!
Released on September 30, 2022, at Danielle’s Shop and Links in the heart of New York City, we bring you the next revolutionary device that keeps you from standing on long lines for the newest book release - the Amazon Kindle. You can skip the newsstand during your daily routine because your newspaper or latest magazine is at the palm of your hands. The blogs you are seeking are a click away.
With over 100,000 books in its collection and New York Times bestsellers at your fingertips, you can’t resist the Kindle. You can access these books through a subscription of $7.99 per month. The Kindle is now available for $199 at http://amazon.com/kindle as well as most electronics retailers.
“Our goal is providing a top-tier design that enhances the reading experience at home or on the go. No more losing your page in a book, struggling with lighting, getting paper cuts, worrying about book damages, or taking up unnecessary space in your bag, homes, or storage places. No long lines, being late to work or activities, and moving through the virtual pages smoothly.”
- Long battery life
- Download content wirelessly
- Adjust text sizes
- Bookmark and annotate
- SD card slot for additional storage
- A search engine
- Edit, save, and send personal documents
- Access email
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3M Announces a Revolutionary Way to Leave Your Mark!
by Carlos Leon
For Release Time
10/1/2022
3M Announces a Revolutionary Way to Leave Your Mark!
But without the permanence
Maplewood, MN — 10/1/2022 — Today at Staples Center, 3M announced the immediate availability of its newest product: Post-It Notes. This item has the potential for becoming one of the most innovative multi-use items to have come out of our research laboratories over our illustrious history. Post-It Notes have been shipped nationwide and are now available via many retailers throughout the United States and will soon be available in other nations
"I thought, what we have here isn't just a bookmark," said Art Fry, a scientist at 3M.
The initial benefits have been astounding. Various organizations, including churches, have used Post-It Notes. They have raved about how it is able to mark pages without causing damage to the original source material. Post-It Notes have been shipped nationwide and are now available via many retailers throughout the United States and will soon be available in other nations. It has been used to mark important areas in documents and to make notes regarding them while providing space for responses without marking up the original documents. At home, it has been used to post reminders to fridges, bulletin boards, and other common areas.
3M Scientist, Art FryCustomer Name. "It's a whole new way to communicate,"
Lee Iaccoa and other Fortune 500 CEOs have said how much they loved Post-It Notes. The increased production of Post-It Notes demonstrates 3M’s commitment to delivering the latest innovation in productivity to its customers. Post-It Notes have been shipped nationwide and are now available via many retailers throughout the United States and will soon be available internationally.
Founded in 1902, 3M (Nasdaq “3M Co”) is the worldwide leader in the industry, as well as worker safety, U.S. health care, and consumer goods. The company offers a wide range of products and services designed to improve the daily lives of people around the world.
For more information, press only:
PR Contact Name: Carlos Leon
Phone number: 888-888-8888
Email: press@3M.com
Website: https://www.3m.com
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For When You Need a Note. Post-It Notes Make Your Job Easier.
by John Martinez
For when you need a note. Post-It Notes make your job easier.
3M, creators of Scotch tape and other adhesive products, is pleased to announce the launch of its newest product, Post-It Notes. The brainchild of our product scientists, these adhesive pads are strong enough to stick to paper but won’t rip when taken off, making them perfect for when you have to make a note at work or at home.
Post-it Notes were created in 3M labs in the search for new adhesives, with our scientists accidentally creating a glue they describe as “high tack, low peel.” This adhesive, when combined with paper, makes it ideal in its use of notes and bookmarks. All a person needs to do is stick the note to what they need and when they no longer need it, just peel it off with no damage to the paper.
“Note-taking is a key aspect of office jobs around the world, but sometimes you just need a quick reminder for an important appointment or note for later. With that in mind, we designed these sticky pads to facilitate this process, creating a quick and easy solution for office workers to make quick notes,” said Mike Roman, CEO of 3M. “In trials of the product, 95% of people who tried using Post-it Notes incorporated it into their workflow, creating an easy solution to the problem of note taking.”
Post-It Notes will be launching later this year in most stores that sell stationery products. For more information, please see our website at www.3m.com on the the launch of Post-it notes. You can also call us at 888-364-3577 for further information.
For further information please contact John Martinez at 888-888-8888
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Whole Foods Launches 365 Everyday Value Products
by Laurie Mollo
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Kindle Fire HD Now Available for Pre-Order in Over 170 Countries
by Nadine Pierre- Louis
Kindle Fire HD Now Available for Pre-Order in Over 170 Countries
Amazon has announced that the Kindle Fire is available for pre-order in over 170 countries, giving customers access to millions of apps, games, audiobooks, and over 300,000 books exclusive to the Kindle Store.
New York, NY (AMAZON) September 30, 2022 — During December 2007, Amazon released its first mobile wireless e-book reader called the Kindle. This led to it being the leading e-book reader in the market. Today, Amazon has revealed the newest version of the e-book, Kindle Fire HD. This allows customers for the first time to browse the internet, stream content, take pictures, access email, download apps and games, and read books from their device.
Amazon has upgraded the Kindle by launching Kindle Fire HD, the first ever tablet from the company. Kindle Fire HD is designed for entertainment. It offers a stunning high definition, anti-glare, vibrant color display visible from any angle. It also offers high speed web browsing and streaming through built-in dual-band, dual-antenna Wi-Fi. It includes a front-facing high definition camera for photos and video calls, over 10 hours of battery life, and world-class customer service.
Kindle Fire is not just a product, but also a service. The device comes pre-registered and connected to the customer’s Amazon account, significantly reducing the set-up process. Once connected, customers are greeted by name and immediately able to access Amazon’s digital content from the device with one-click. Kindle Fire HD has Bluetooth compatibility to allow users to connect their wireless headphones when streaming video or listening to audiobooks. The stunning 8.9” Kindle Fire HD display with 1280 x 800 resolution provides deeply detailed contrast and rich natural color. The laminated touch sensor also reduces glare, making the screen easy to read even under an overhead light.
Kindle Fire HD comes equipped with dual-band Wi-Fi, allowing for better range and reducing interference. The tablet’s front-facing HD camera along with Skype’s customized app for Kindle Fire makes it easy for over 250 million of their customers to stay in touch and keep up with family and friends.
Kindle Fire HD has improved and expanded its selection of digital content, offering instant access to popular apps and games optimized for Kindle Fire. It also offers millions of books, including over 300,000 books exclusive to Kindle with 650,000 books priced under $4.99 and 1.2 million priced under $9.99, hundreds of magazines and newspapers, and also over 100,000 professionally-narrated audiobooks with free samples before purchase.
Kindle Fire HD 8.9” is now available for preorder at Amazon starting at just $284.
To learn more, visit https://www.amazon.com/
Media Contact:
Nadine Pierre- Louis
NADINE.PIERRE-LOUIS91@spsmail.cuny.edu
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James Dyson: The Positive Overturn Dyson Cyclone Vacuum Faces
by Erika Rodriguez
James Dyson: The Positive Overturn Dyson Cyclone Vacuum Faces.
Japanese companies involved in G-Force manufacturing are optimistic and reliant on James Dyson’s unique vacuum invention.
New York, NY – October 1, 2022. Time: 9:36 am. www.dyson.com
Dyson is excited to announce its first partnership with the Japanese companies Kanaya, Kajwara, and Tomachita. After two years of negotiation, founder James Dyson has come to a satisfying agreement on the manufacturing and delivery of our cyclone vacuum cleaners. The design and structure brings even higher reliability to customers. What is different about these innovative cyclone vacuum cleaners?
Dyson vacuum cleaners are, in the market’s view, luxurious and efficient products. Inspired by his ball barrow filtration system, James Dyson was innovative and creative during the invention of the Pink G-Force Cyclone Vacuum. With a smaller-scale tower, superior dirt collection, visually accessible cleaning through a clear container, and its promise to efficiently suck up dust, paint chips, air pollutants, and carpet dirt, Dyson vacuums are nothing less than the most efficient vacuum in the market. No vacuum bags, yet more air and dust pollutants collection, ideal!
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Dyson is Bringing a Bagless Vacuum Cleaner to the U.S. Market
by Branka Romih
For immediate release:
Dyson Appliances is finally bringing its newest invention, a bagless vacuum cleaner to the U.S. market after great success in Japan and Britain in 80s and 90s.
Dyson Appliances invented a vacuum cleaner that uses cyclone tower efficiency to separate dust and debris from the airflow while vacuuming. This eliminates dirty vacuum bags and instead employs a clear container as a dust collector.
Dyson vacuums come in bright fun colors with a slick design for easy handling. Their main advantage is strong suction that provides deep carpet cleaning to capture dust, pet hair, and dirt. Their translucent dust containment section allows customers to see their cleaning effectiveness first-hand, leaving their homes clean, allergen, and dust free. To learn more about Dyson Appliances visit: https://www.dyson.com/vacuum-cleaners/shop-all
Due to their new technology, Dyson vacuum cleaners have superb performance as it does not clog easily and is more efficient at picking up dust and dirt. The purchasing price for this high-end vacuum cleaner starts at $399. Although this may sound high, it is cost efficient as it no longer requires vacuum bag replacement.
For more information, please contact:
Branka Romih, VP and Public Relations Director at Dyson Appliances
1330 West Fulton Street, 5th Floor, Chicago IL, 60607
Phone: 777-777-7777
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Amazon.com Releases New Product from the Kindle Family
by Shennel Wallace
Amazon.com Releases New Product to the Kindle Family
Kindle Scribe First Kindle for Reading and Writing
New York City, NY — 10/1/2022 — Today at the New Innovation Conference in New York City, online retailer and booker seller CEO Jeff Bezos of Amazon.com announced the company’s latest release. The sleek, new, multifaceted Kindle Scribe has many new features that will lead consumers to considering buying or upgrading to the newest version.
Products and Features
Kindle has been making a positive impact on the book retailing community since its first-generation release in 2007. The product has been improved with the release of five enhanced versions including the new Kindle Scribe.
The Kindle Scribe’s newly enhanced features includes:
- The world’s first 10.2” 300 PPI glare-free Paperwhite display. This gives users the ability to read as naturally as they do on paper.a
- Create handwritten notebooks, journals, lists, and other thoughts on sticky notes in your favorite book with the Basic Pen.
- Read and write comfortably day or night with the Kindle Scribe’s large, high-resolution, display. It includes adjustable warm light, front light, and font sizes for a highly personalized experience.
Product Availability
The Kindle Store is available worldwide and offers an unmatched library of content with more than 13 million titles of books, articles, and magazines. The Kindle Scribe retails at $339.99 and is available for immediate access at https://www.amazon.com
For more information, press only:
PR Contact Name: Shennel Wallace
Email: ShennelWallace@kindle.com
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Whole Foods Provides a Healthy Dietary Balance for Our Customers
by Shonelle Williams
Whole Foods Provides a Healthy Dietary Balance for Our Customers
Whole Foods started as a business idea and blossomed into one of the most significant American chain supermarkets that specializes in natural and organic food. What began with a twenty-one-year-old borrowing $45,000 from family and friends, eventually became a large chain.
Whole Foods’ success is based on a concept stemming from the owners wanting to deliver wholesome and healthy food to its customers. Whole Foods delivers on its promise of natural food free from pesticides. It provided customers with a healthy option for cooking and or eating. It resembles your local fruit stand, but delivers to your home.
Whole Foods’ owners wanted to provide highly-nutritious food products and encourage customers to be healthier. The thinking behind this is to focus on foods that are in, or close to, their natural state when you buy them.
Back in the 1980s, Wholefood was founded in Austin, Texas, by a local businessman and immediately earned success. What started as a small local store has expanded to over 500 locations, 350 cities, and 44 states. In 2020, Whole Foods’s income was approximately US$700,000.
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Reflection on Press Releases |
by Dr. Dino Sossi
Press releases have traditionally been one of the dominant modes of communications for businesses.
This exercise has given CUNY students the opportunity to learn the substance and style of this classic form of communication. As a result, it will allow them to begin to master a basic way to communicate either for their future employers or their own businesses to share messages in a quick, effective, and useful way for companies and their customers alike.
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