“Part I: Commodities” in “Classical Sociological Theory and Foundations of American Sociology”
Part 1. Commodities
The wealth of those societies in which the capitalist mode of production prevails, presents itself as “an immense accumulation of commodities.” Our investigation must therefore begin with the analysis of a commodity.
That which determines the magnitude of the value of any article is the amount of labor socially necessary, or the labor time socially necessary for its production. As values, all commodities are only definite masses of congealed labor time. A thing can be a use value, without having value. This is the case whenever its utility to man is not due to labor (as in the case of air – we definitely use it, but it doesn’t have a value as a commodity). A thing can also be useful, and be the product of human labor, and still not be a commodity. Whoever directly satisfies his wants with the produce of his own labor, creates, indeed, use values, but not commodities.
A commodity appears, at first sight, a very trivial thing, and easily understood. Its analysis shows that it is, in reality, a very odd thing. It is as clear as noon-day, that man, by his industry, changes the forms of the materials furnished by Nature, in such a way as to make them useful to him. The form of wood, for instance, is altered, by making a table out of it. Yet, for all that, the table continues to be that common, every-day thing, wood. But, so soon as it steps forth as a commodity, it is changed into something transcendent.
The equality of all sorts of human labor is expressed objectively by their products all being equally valued; the measure of the expenditure of labor power by the duration of that expenditure, takes the form of the quantity of value of the products of labor; and finally the mutual relations of the producers, within which the social character of their labor affirms itself, take the form of a social relation between the products.
In this way, we can equate a $35 stuffed animal with a $35 pair of sneakers with a $35 bottle of tequila, all of which are quite different and yet have the same apparent value.
A commodity is therefore a mysterious thing, simply because in it the social character of labor appears to people as an objective character stamped upon the product of that labor. A definite social relation between men appears in the fantastic form of a relation between things.
We forget that Hilda sewed the stuffed animal, for which she got paid $7/hour, or that Geraldo bottled the tequila, and instead see only the things themselves, as if they came about magically
This I call the Fetishism which attaches itself to the products of labor, so soon as they are produced as commodities, and which is therefore inseparable from the production of commodities. This Fetishism of commodities has its origin in the peculiar social character of the labor that produces them.
As a general rule, articles of utility become commodities, only because they are products of the labor of private individuals or groups of individuals who carry on their work independently of each other. The sum total of the labor of all these private individuals forms the aggregate labor of society. Since the producers do not come into social contact with each other until they exchange their products, the specific social character of each producer’s labor does not show itself except in the act of exchange. In other words, the labor of the individual asserts itself as a part of the labor of society, only by means of the relations which the act of exchange establishes directly between the products, and indirectly, through them, between the producers. To the latter, therefore, the relations connecting the labor of one individual with that of the rest appear, not as direct social relations between individuals at work, but as what they really are, material relations between persons and social relation
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